Focus on The Mash Group

by Susan Shalhoub

Since Josh Kling founded The Mash Group (formerly Mash & Lauter Marketing) in 2018, it has achieved steady, healthy growth – the same type of growth this innovative marketing agency can help create for its clients.

Now with several employees and contractors, The Mash Group has moved into a new home in downtown Orlando and is actively looking to connect with the community. Josh enjoys the problem-solving aspect of marketing for clients in the many industries The Mash Group serves such as legal, healthcare, real estate, consumer goods, supply chain, fresh produce, and IT as well as religious organizations, community groups,  and nonprofits.  

Based on principle, not a particular industry, The Mash Group can serve clients in any field, in any stage of growth. 

Whether a business is small or large, with a modest spend or large budget, there is a common challenge Josh often sees. 

“They come to us after trying other marketing firms and say, ‘I know we spent a lot of money, but I don’t know what we got,’” says Josh. “In the digital realm, people try and find their way. By contrast, we maximize and measure considering things like: Is there an established pipeline? How are you bringing people down the sales funnel, or do you have a sales funnel? We want to see that they are getting results.”

Turnkey Program

The Mash Group has structured programs for every business to address any marketing challenges they face. 

For example, return on investment (ROI) is getting more difficult for everyone to gauge in a shifting economy. For companies just starting out, it’s even harder. But The Mash Group’s Express Services program – a framework to guide new business owners – makes effective marketing financially attainable for start-ups and other new small businesses. 

In addition to helping companies of all sizes, types, and budgets excel, Josh is a partner in the Movers & Shakers Collective, a Central Florida networking group dedicated to community and business building on a higher level. He is also Partner and Director of Marketing and Media for the Building Men Podcast, at BuildingMen.io.

Josh and his team believe in giving back and joining forces with others. Along with skilled marketing solutions, it’s a combination for success.